Have you heard about the benefits of running Google Ads for your nonprofit? Google Ads can bring awareness about your nonprofit to a whole new audience, and help grow it in ways you never imaged were possible! If your immediate response to this idea is, “That’s great, but our nonprofit is strapped for cash. We could never justify spending money on Google Ads,” you need to keep reading!
Free Google Ads from the Google Ad Grant
What if we told you that you could run Google Ads for free? Does that sound too good to be true? Well, it isn’t! Google offers nonprofit organizations the opportunity to apply for the Google Ad Grant, which provides up to $10,000 per month in free Google Ads! Most nonprofits will qualify for the grant, and can then use the advertising credit to run ads to promote their organizations in just about any way they see fit.
Now, you can go directly to Google to learn more and start the application process, but what we recommend is downloading this free Guide to Google Ad Grants. The guide is put out by Beeline, a marketing company that specializes in helping nonprofits grow. The guide will walk you through the application process for the Google Ad Grant. All you have to do is provide Beeline with your email address and they will send the free guide right to your inbox. (Yes, you will be added to the Beeline mailing list, but you can unsubscribe at any time.)
Follow the guide to apply for the Google Ad Grant. The process is simpler than you might think, but it does take some time and energy on your part. However, the payoff can be well worth the effort—$10,000 per month worth of advertising can give your nonprofit a big boost!
Google Ad Grant Management for Nonprofits
Your next thought might be: “Okay, but I don’t know anything about running Google Ads. What do I do with this advertising credit once I qualify for it?” If you don’t want to leave free advertising on the table, but also don’t have the time or know-how to run a Google Ads campaign, you can work with a company or individual that provides Google Ad Grant management for nonprofits, like Beeline.
Beeline has helped many nonprofit organizations take advantage of the Google Ad Grant by running advertising campaigns that help them grow their donor bases, promote their services, and/or increase their number of email subscribers. Whatever goals you have when it comes to growing your nonprofit organization, a company that specializes in Google Ad Grant management can help you meet them. The great thing about a company like Beeline is that they customize their level of service based on your nonprofit’s needs. They can provide coaching and support for those that want to manage their own campaigns, or they can completely handle a Google Ads campaign on behalf of the nonprofit.
